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Variable data printing (VDP) enables the text or images to be changed on each printed piece, allowing for personalization. Variable data printing has a wide range of uses, from a simple “mail-merge” letter to personalized marketing using images and graphics that resonate with the recipient.
Variable data printing can help you strategically market your products and services to new or existing customers. It can enable you to market new products or services based on past buying experiences. Variable data can also be used to personalize your message in mass mailings, making them more effective.
It doesn’t have to involve complex marketing strategies. Variable data printing can utilize the information in your database to simply print your customer information on letters and invitations. Municipalities can use variable data printing to print taxpayer information on letters, tax forms or coupon booklets.
Woody Graphics has the knowledge and experience to guide you through the process of variable data printing. We can help you determine the most effective ways of utilizing this powerful printing tool.